Project Ten Dollar

EA has begun a new initiative to try and stop (or at least slow) used game sales http://kotaku.com/5468378/electronic-arts-project-ten-dollar-isnt-as-ominous-as-it-sounds.  I don't think this is going to work as well as they hope.

A and B go to GameStop to buy a game:

Here's the old flow:
1) A buys game for $60
2) A beats game and sells to GameStop for $40, game "costs" him $20
3) B buys game for $50 from GameStop, GameStop nets $10 for holding the game and B saves $10, and most importantly EA thinks they're losing $60

Here's the new flow in EA's magical fairyland:
1) A buys game for $60
2) A sells game to GameStop for $40
3) B buys game from GameStop for $50, goes home and sees that some of it is disabled, missing, or inaccessible, curses GameStop, never buys a used game again, and only buys New, Quality Electronics Arts Games(r).  EA Wins, hooray!

Here's what is going to really happen:
1) A looks at used games price list, sees that game is only worth $10 used in buyback, now he can't save anything by selling back, so the game is worth less to him
2) A buys a different game
3) B is faced with a choice between "broken" used games, or used games that have full functionality, B buys a different game.  EA blames pirates for drop in game sales.