Say you write a multiplayer game. Within an hour of launch you will have:
- Instant playerbase, even if only one person has legitimately purchased your app, especially important for multiplayer "versus" apps
- Filled out highscore tables (so it doesn't look like a ghost town to those first purchasers)
- Hundreds (or more) of users to create content for you, by saving replays, creating levels, customizing characters, or whatever
- People for your legitimate buyers to chat with (even though every other word will be "fag")
- And cheap, viral PR to generate buzz about your game
I wish more people would write about how to take advantage of these benefits instead of just lamenting the losses.
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