Friday, August 29, 2008

Be a marketing ROCK STAR

Oh marketing-speak. I love how you can talk so much when you have so little to say.
From jQuery Site Redesign - The Community Speaks

As many of you have seen by now, the jQuery Project’s site has been redesigned. It had been a long overdue task and it was important to put a fresh new spin on the main hub, and the face, of jQuery.
The previous site was getting old.
One of the things about the jQuery Project is that we’ve never run with the crowd or accepted the norm. By pushing boundaries and sometimes being “in your face” we’ve not only grown tremendously in popularity but we’ve pushed most of the other JS library projects to rethink their own principles and make changes to improve their products. That’s a good thing for everyone as competition is always good.
This is our excuse for a really weird site redesign.
So, it should come as no surprise by the drastic change in the jQuery website. So far, the single biggest complaint has been associated with the new banner (ie: rockstar caricature & slogan). Again, we wanted to push the boundaries and come up with something that would generate a lot of buzz.
It should come as no surprise that we're making a surprising change to the site.
Overall, we’ve succeeded in that goal with plenty of positive feedback but unfortunately, with some very negative comments as well. We actually value both types of feedback and want more as it’s the only way to determine if we’re on the right track. As with any site redesign, you can’t please everyone and we understand that. But we also want everyone to realize that this is a first cut and it doesn’t mean that it can’t be tweaked.
While we value your comments, we value ignoring them even more.
We’re actively reviewing all of the feedback and will certainly be looking at how to best handle some of the concerns of the community. After all, the community is what makes the jQuery Project so special and so different from other projects. In addition, the jQuery team has always listened to the needs of the community and this time is no exception. Again, I think the team is unique in that we *DO LISTEN* to the community and we’re going to work on making the site an invaluable tool for everyone. So just give us some time to go through the messages and keep an eye on this blog for updates.
We still don't want to change it.
Thanks for your patience and we truly appreciate your feedback.
Leave a comment, we'll ignore it.

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